Major projects.
Tokenised capital.
We help institutions and governments fund, build and launch major projects through tokenisation. From financial infrastructure to large-scale property development, we bring strategy, build and deployment under one engagement — taking serious projects from concept to production.
Who we are.
Crave is a team of strategic advisors and builders with deep roots in both traditional business and emerging technology. Our people have spent careers inside major global organisations — structuring transactions, managing capital, and building ventures from the ground up — and we bring that experience to the founders, institutions and governments we work alongside, as partners rather than vendors.
We don't just advise. We've built, launched and run the things we now advise on — protocols, platforms and companies.
Capital can be traditional, tokenised, or both: the discipline is the same.
Our base is the Middle East and Asia
— our reach and network is global.
What we do.
Four connected disciplines under one roof. Most firms offer one or two; we carry a project through all four without handoffs.
Advise
Strategy, planning and readiness — for founders, institutions and governments.
Capital
Structuring traditional, tokenised and real-world asset (RWA) models for raising capital.
Build
Designing and developing digital products, from concept to deployment.
Manage
Infrastructure, operations and support for live products and platforms.
Selected work.
Major projects our team is helping shape, build and advise on — real work, across financial services, energy and large-scale development, and more.
Wellness & longevity development
Real estate & healthAdvising on an integrated wellness and longevity destination — from the initial concept and operating model through to the funding strategy for the development. A city-scale project built around health and longevity, planned as one integrated model.
Off-grid energy platform
Digital infrastructureAdvising the founders of an off-grid renewable energy and digital infrastructure platform on capital readiness, investor positioning and the sequencing of a first offering.
Digital-first banking venture
Financial servicesAdvising on the launch of a digital-first, AI-enabled commercial bank in a fast-growing market — from funding strategy and structure to the technology that will run it.
Utility-scale solar farm
Renewable energyConsulting on a large-scale solar energy project — covering the commercial structure, the funding strategy, and the practical route from planning through to delivery.
Decentralised lending protocol
Financial infrastructure0% interest borrowing and earning, with no admin keys, so no one can change the rules — immutable and ownerless by design. Independently audited, and live in production with real users for more than 1,000 days.
Blockchain oracle network
Data infrastructureBrings real-world data — price feeds and beyond — on-chain without a trusted middleman, via an open network of staked reporters kept honest by economic disputes. Live, immutable, permissionless and independently audited by Halborn.
Multi-signature treasury platform
Security infrastructureSmart-wallet infrastructure that eliminates the single point of failure in holding digital assets: control is shared across owners, funds move only on a threshold of approvals, with spending limits and role-based access. Non-custodial and battle-tested.
Media brand
Audience & reachAn independent, research-led media brand across video, social and long-form — making complex on-chain topics across Ethereum and Base clear, to inform and educate a global audience.
Founders.
Every engagement is led directly by Crave's founders — backed by a global team with a century of combined experience.
Cristian Ulloa
Before Crave, Cristian was a Partner at BDO and a Principal at Mercer in Australia, advising multinational organisations on strategy and performance. In recent years, he has led the development and deployment of three decentralised protocols across borrowing and lending, digital asset security and oracle infrastructure. Cristian is a highly regarded public speaker, the author of Hold. Borrow. Build. and brings 30+ years across traditional business and emerging tech.
Dave Gordon
Dave brings 25+ years of leadership in brand management, client delivery and business development throughout Europe, the Middle East and Australia, on accounts including Microsoft, General Motors, Coca-Cola and Shell. Recently, he has been responsible for the go-to-market launch of three decentralised protocols across borrowing and lending, digital asset security and oracle infrastructure. Dave now leads growth marketing and operations across the business.
How we work.
We do the right thing.
Integrity isn't a value we list — it's a cornerstone of how we work. Honest advice, straight answers, and no agenda beyond getting it right.
Partnerships, not transactions.
We're interested in the relationship and the outcome, not the invoice. We're genuinely invested in everything we take on.
We solve real problems.
We've spent our careers finding answers and building what was needed. We bring practical solutions from experience delivering them, not just recommending them.
Serious about what you're building? So are we.
Whether you have a project taking shape or are looking closely at one, the first step is the same — a conversation. One email reaches both founders.